The Shoe Bar in Adidas Brand Core Stores

adidas works with Smoothweb on select stores in Asia for intelligent shoebar

SmoothWeb manage and deliver on demand content to shoebars placed in-store at point of sale for the adidas range of shoes. The current season’s collection in stored on a touch screen and customers can scroll through information on the latest products and get the latest information. Shop staff are able to approach and engage the customer in meaningful interaction about the shoes in which the customer shows real interest.

SmoothWeb platform allows rapid deployment and updating of latest information on the Shoebar

The challenge is to deliver timely information which can be updated by any designated staff with permission from any device with minimal training. Also, getting the latest season and updates onto the Shoebar in the past took up to three months but the Smoothweb platform can get the product information installed in a mater of days making the soliton attractive and flexible and delivering real value to the store managers and sales staff.