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SmoothWeb's Benefits

Any Content

Content comes in an incredible diversity of forms.  Text, images, audio, and video are all forms of rich content.  One idea can, and often must, be expressed in multiple languages. Content is usually structured, whether as an article or essay, a set of photographs with captions, or a purchase order.  Digitized content can be packaged, delivered, and used in a myriad of data and file formats, including text, HTML, XML, as well as more esoteric formats.

SmoothWeb can manage and deliver content in all of these forms, and can also easily retrieve and use external content and data, such as weather reports or price quotes.

Any Platform or Device

Dramatic increases in connectivity of a proliferation of devices have raised the issue of how to deliver content efficiently in formats appropriate to the different specifcations of those devices. 

For mobile phones alone, the numbers of wireless carriers, handset manufacturers, generations of technology, and functional matrices result in hundreds of permutations in major markets, and competitive imperatives constantly drive further differentiation. Differences include form factors, supported image, audio and video formats, markup languages (e.g., HTML vs. WAP), on-board memory, and more.

As personal digital assistants (PDA's), television sets, game platforms, and digital signage increasingly communicate via networks, their specific attributes pose further opportunities and challenges.

SmoothWeb can manage a single content base and deliver to all of these types of devices, and its open architecture allows for the handling of new device types as they become relevant.

More Flexibly and More Powerfully

SmoothWeb simplifies and speeds the tasks of creating and editing content, so that content can be created by non-technical staff, with SmoothWeb taking care of the mechanics of delivering the content to different types of display devices.

SmoothWeb's core engine and optional extension modules provide functionality beyond standard content management to facilitate interactivity, while greatly reducing the need for low-level programming.

SmoothWeb's open architecture allows for straightforward extensibility, and allows interface to other systems and data, whether internal or external to an enterprise.

Powerful development tools and reusable components allow for rapid and flexible development of user-required functionality.

Faster and More Cost-effectively

SmoothWeb's extensive functionality leads to order-of-magnitude reductions in the time and expense required for development and deployment of high-value content. Further, SmoothWeb's ability to consolidate management of content for delivery to all devices dramatically reduces hardware, software, and bandwidth requirements, and eliminates the need to manage multiple versions of content. These benefits in turn reduce management overhead, lower opportunity costs, and allow valuable resources to be invested in timelier responsiveness to markets and opportunities.